The Honest Illustrations is a design studio which was established in 2016 which lacked a website as a part of their digital presence. Being in the design and marketing sector, one needs to have a platform to showcase their work and people to reach out too.
Since the boom of design industry there are plenty of design studio websites. The main look out was to create a minimal engaging website. Some of the websites we looked at for inspiration are: Pentagram, wolff olins, sub rosa, weareanimal. The content creation team came up with engaging copy that reflected the studio’s personality - honest humour.
To create an engaging site which showcases the studio's personality via it's tone of voice.
THI is a no nonsense studio, we wanted to stick to that ideal and reflect it in the website. Having worked with a variety of brands having a simple palette to highlight the brands we have worked with.
1. Learning a new software 2. Faced challenges while designing for responsive screens
Working as a UI UX design at a design studio gave me insights to how each creative department works and are interdependent on each other.
- National and international business growth was seen post the website launch
It was my first experience to be a part of a design agency and not a UI/UX centric team. A few of the things I learnt during my time there were:
Since webflow was a new tool, I came across hurdles which at times was discouraging. I overcame the technical hurdles with the help of tutorials and guidance of my creative director. Music and a 10 min walk always boosted up my morale.